Why you shouldn’t give up on hashtags in 2024

Ditching hashtags might be a huge mistake.

You saw an expert post without using hashtags, and everything seemed fine. What you didn’t see was that this business or "expert" already had an exceptionally large following, meaning their engagement and reach are already working in their favor. People know who they are without the use of hashtags and specialized keywords. Does that mean they shouldn’t be using them? My take = absolutely not.

Using hashtags in social media posts is still very important in 2023 for a number of reasons. First, hashtags make it easier for users to find and engage with relevant content on social media platforms. By adding a hashtag to a post, users are able to categorize their content, making it more discoverable to people who are searching for information on that topic. For example, if a business is trying to reach people interested in vegan food, they can use the hashtag #veganfood to make their content more discoverable to users who are searching for that topic.

Hashtags also help to increase the reach and engagement of a post. When a user clicks on a hashtag, they are taken to a page that shows all of the public posts that include that hashtag. By including relevant hashtags in a post, businesses can expose their content to a wider audience and increase the likelihood that it will be seen by potential customers. Additionally, using relevant hashtags can also increase the visibility of the post on other social media platforms as well. For example, if a user is searching for a specific hashtag on Twitter, the post will also show up if it is shared on Instagram.

In addition to the discoverability and reach benefits, hashtags can also be used to build and participate in online communities. Hashtags can be used to start or join in a conversation around a specific topic, and many popular hashtags are associated with specific communities or groups of people. By using and participating in these hashtags, a business can establish itself as a thought leader and build relationships with potential customers in those communities. This can lead to increased brand awareness, loyalty, and engagement with your target audience.

Also, note that hashtags can also be used to measure the success and impact of a social media campaign. By tracking the use of a specific hashtag, businesses can see how many people are engaging with their content and what kind of engagement they are getting. This can help businesses to adjust their strategy and improve their overall social media performance. Additionally, Hashtags can also be used to track the competitors' activity and measure their engagement to see the potential gap to fill in. Another great advantage of using hashtags is the ability to leverage trending topics and events. For instance, if a business is able to associate its brand with a popular topic or event, it can increase its visibility, engagement, and reach dramatically.

For example, a clothing brand can post a picture of a dress on their Instagram and use a hashtag #MetGala, this way their post would be easily discoverable by users who are interested in that event and might be potential customers. In conclusion, using hashtags in social media posts is still very important in 2023 as it offers a lot of benefits for businesses, such as increasing reach engagement, and building communities, tracking social media performance, Leveraging trending topics and events, and improving discoverability.

Hashtags are a simple and effective way for businesses to boost their social media presence and reach a wider audience, so it's important to make the most of them. Ready to bring on a social media expert to help elevate your business and social media growth in 2024?

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