Boost Your Business with Instagram DMs: Tips for Making Connections
Instagram DMs are a powerful tool to build authentic connections with potential clients, collaborators, and loyal customers. But using them effectively for business requires more than just messaging—it’s about strategy and building relationships. Here’s how to make your DMs work for you and what to avoid. PLUS - Some bonus tips and tricks to use in your next DM (You’ll want these!)
Tips for Using Instagram DMs for Business
1. Personalize Your Outreach
Skip the generic messages! Tailor each message to the recipient by mentioning something specific about their profile or business. It shows you’ve done your research and aren’t just sending mass messages.
2. Offer Value Right Away
Instead of a hard sell, provide something valuable. Share a tip, resource, or a quick win they could use in their business. This builds trust and positions you as someone who genuinely wants to help.
3. Follow Up Thoughtfully
If someone shows interest, don’t let the conversation drop. If they haven’t replied in a few days, send a polite follow-up. You’re just checking in, not pushing them into a commitment.
4. Use Voice and Video Messages
Adding a personal touch with voice or video messages can make you stand out. It’s more personal and shows your commitment to engaging with them directly.
What Not to Do in the DMs
1. Don’t Use Pushy Sales Tactics
Avoid opening with a sales pitch; it can be off-putting. Instead, focus on building rapport before discussing your services.
2. Avoid Overusing Automated Messages
Automation has its place, but people value real connections. If you're using automation, keep them to a minimum and respond personally when possible.
3. Don’t Ignore or Delay Replies
If someone reaches out, reply promptly. Quick, thoughtful responses show you’re engaged and dependable.
Using DMs well can turn followers into clients. By offering value, being genuine, and avoiding sales-heavy messaging, you’ll make connections that last—and grow your business.
Boosting Connections with Instagram’s Updated DM Features
Instagram has introduced some exciting new tools to make DMs a more creative and personal way to keep in touch. From sharing fun moments to thoughtful gestures, the latest DM features let you make every conversation feel closer and more meaningful. Here’s how to use these new features to stay connected with friends and make each message count!
Send Disappearing Moments
Perfect for when you want to share something quickly but not permanently, Instagram’s “View Once” feature lets photos or videos disappear after being viewed. This option is great for sending a quick peek at something funny or personal, knowing it’s there for a moment but won’t stick around.
Customize Chats with Unique Themes
Instagram now offers a variety of chat themes that reflect everything from pop culture and music to seasonal events. Match your conversations to your mood or the moment, making each chat feel a bit more personalized.
Quick Tip: Hold down on the chat background to access theme options and switch them up whenever you feel like it!
Share and Laugh Together with Custom Stickers
Stickers have become more exciting with new options for customization. You can now create stickers from your photos with the Cutouts feature or use AI stickers to add a fresh touch to conversations. These custom stickers make it easy to add humor or a personal flair, transforming regular chats into unique interactions.
Handy Hint: Save your favorites by long-pressing on a sticker and choosing “Favorite” to pin it to the top of your tray for quick access.
Organize Your Chats for Easy Access
Instagram DMs are now more manageable than ever. You can pin up to three one-on-one or group chats at the top of your inbox for easy access to your most important conversations. It’s an easy way to keep tabs on the people and groups you chat with the most without scrolling.
Poll Your Friends for Instant Feedback
Group decisions are easier to make with the new polling feature. Whether it’s about picking a restaurant or choosing weekend plans, a poll lets everyone weigh in with just a tap. It’s a quick and interactive way to get everyone involved.
To Start a Poll: Open a group chat, tap the stickers icon, and select “Poll.” Type in your question and answer options, and you’re ready to go.
Manage Your Messages with Editing Options
Mistakes in messages are a thing of the past! Instagram’s edit feature gives you 15 minutes to fix a typo or clarify your words. If you need to take something back, the unsend option allows you to delete messages completely. These new tools keep conversations flowing smoothly without hiccups.
Set Your Read Receipts
Take control over who knows when you’ve read their messages by toggling read receipts on or off. Whether you want to keep things private or let people know you’re on top of the conversation, this feature is perfect for customizing your DM experience.
Send Silent Messages for Thoughtful Communication
Late-night thoughts or ideas you don’t want to disturb someone with? Now you can use the silent message feature. Type “/silent” at the beginning of your message to send it without a notification. It’s an ideal option for sharing ideas when timing matters.
Ready to get closer to the ones that count? Reach your prospective clients, partners, and friends in a whole new way with tactics that fit your strategy and marketing goals - follow for more tips on the Rock Love Social Instagram page or reach out by CLICKING HERE to schedule a complimentary call.
